The It Gets Better Campaign was launched in September 2010 to help young lesbians, gays, bisexual and transgender (LGBT) people get through their teen years by showing them the level of happiness, positivity and potential they can reach in their lives. The campaign was sparked after an increasingly amount of LGBT teens were committing suicide after being bullied about their sexuality. It reminds teens in the LGBT community that it WILL get better and that they are not alone…
Justin Aaberg. Billy Lucas. Cody Barker. Asher Brown. Seth Walsh. Raymond Chase. Tyler Clementi. They were tragic examples of youth who could not believe that it does actually get better.
Unfortunately, many young people face daily tormenting and bullying, leading them to feel like they have nowhere to turn. This is especially true for LGBT kids and teens, which often hide their sexuality for fear of bullying. Without other openly gay adults and mentors in their lives, they can’t imagine what their future may hold. In many instances, gay and lesbian adolescents are taunted simply for being themselves.
Dan Savage and his partner Terry therefore set up a YouTube Channel to create a platform for supporters around the world to tell LGBT teens that it does get better and to share their experiences and advice with people who are being bullied or harassed for their sexuality.
After only two months the It Gets Better project turned into a worldwide movement with over 5000 user-created videos and over 15 million views (this number is rising on a daily basis!).
I believe that only with the videos of politicians, organizations, activists, celebrities and media personalities, including President Barack Obama, Secretary of State Hillary Clinton, Rep. Nancy Pelosi, Anne Hathaway, Colin Farrell, Matthew Morrison of “Glee”, Joe Jonas, Joel Madden, Tim Gunn, Ellen DeGeneres, Suze Orman, Khloe Kardashian, Adam Lambert, Ke$ha, Sarah Silverman, the staffs of The Gap, Google and Facebook, the Broadway community, and many more it was to have such a successful campaign that has created such a huge following.
I think the future of the media may it be in journalism, fashion or any other areas, lies in LIVE STREAMING and online video. Society today does not only want to read information when they are taking it in, they want to see it and hear it too. Lectures, talks and shows etc are all going viral and streaming videos online. This campaign is a further indicator that in order to raise attention and awareness online video tools are absolutely essential. More journalists than ever have blogs and YouTube channels where they document there train of thought and upload the newest stories.
Below are some of my favourite It Gets Better videos.