“Connection Strength: Excellent”Posted: March 20, 2011
Forget Nokia, Youtube is Connecting People in a big way that’s here to stay!
Many have purported that as technology advances and online social media becomes an everyday way of life, the world is getting smaller. Who hasn’t heard of facebook, or youtube or twitter by now? As a result, fears of privacy infringement have strengthened. But surely it’s inevitable, right? Don’t get me wrong, I’m not calling for a 1984 Orwell invasion, but I think we need to step back and look at the amazing advantages of having such social pathways, literally, at our fingertips.
Just the other day, I was able to contact Barack Obama about City University’s Question Time with a few presses of a keypad. How can one think this is a bad thing? Now, let’s talk business…
Meet Keenan Cahill:
At the age of 14, Keenan started up his Apple Mac and began lipsynching to Katy Perry. The next day Perry re-tweeted his video. Overnight, a star was born.
18 months later, Keenan has had over 200 million youtube video views and has since started a career in music production, acting and modelling –all because of ONE VIDEO.
Last week, Katy Perry made this video for him, along with Nick Cannon and Khloe Kardashian:
One of Keenan’s dreams was to one day perform with 50 cent. The boy idolised him and made video after video singing along to ‘Candy Shop’, ‘Disco Inferno’, etc. Then one day as Keenan posted yet another video of him singing along to 50 Cent’s ‘Down On Me’, someone made a guest appearance…
The video with Keenan and Fiddy has 28 million hits on youtube and is actually more popular than the official music video that has only 13m!
Then there’s those with the BIEBER-FEVER!…
Say Hello to 3 year old Cody:
– “I’M CRYING BECASUE I LOVE JUSTIN BIEBER!!!” Fair Does…
Her sister uploaded a video of her crying over Justin Bieber and the video attracted so many views, 20 million in fact, that American TV Host Jimmy Kimmel arranged to have Bieber surprise little Cody, and in doing so, cleverly attract more viewers to his television show! Cody’s dream came true, because of ONE VIDEO.
And now this video, in itself, has attracted over 27 million views online.
Bieber, obviously indebted to youtube entirely for his success, has made somewhat of a hobby in doing this. For the Ellen show last month, he went to surprise his ‘superfan’, 15-year old Paige Conway. As Paige and Ellen’s production team record a video about how crazily infatuated she is with Bieber, what do you know, BIEBER TURNS UP! OHEMJEE. Like Totally. Shock. Horror.
This video has also been watched a mere 2m times on Ellen’s youtube channel in a month, but Ellen has made a cheeky buck or two from the advertising, say £20,000. As Mike Lok, Head of MSN Entertainment, says, “for each click online, advertisers pay 1p”. Not all bad then. Certainly hasn’t done badly for Bieber either, who has taken over Lady Gaga’s monster ‘Bad Romance’ and is now star of the number 1 most watched video EVER – at a jaw-dropping…wait for it…
HALF A BILLION views!!! Yup, ‘Baby’ has been played over 503 MILLION times!
All in all, online video can make dreams come true overnight, reconnect artists with their audiences, and as a result attract a wider audience, then we should all be grateful for youtube and the connecting power of social media. If you think the internet is a pit of evil and that the box is a waste of time, then bog off and move to the country!
But you won’t be alone for long.
By NICK KWEK