Should Newspapers be cutting back on their online video content?Posted: March 29, 2011
According to a study of 100 US newspapers undertaken by the Associated Press, a large number of them are cutting back on video and video journalists. As the current financial climate continues to bite hard at newspapers, it is often the video that is first to go.
Kevin Roach, Director of US Broadcast News at AP led and the study and found that financial reasons were often the main factor in the decision to cutback but he wouldn’t disclose the specific findings of the study.
He is of the opinion that newspapers should stick with their online video content as he believes it provides an important part of editorial output. He also thinks that there are new opportunities emerging for these newspapers in how people consume their content, e.g. through social media and new devices such as tablets.
He suggests papers must publish breaking news of local interest quickly in order for their videos to be effective. With the change to the web that social media has brought, getting news up quickly is essential.
Below is Beet TV’s interview with Kevin Roach.
However as others have been cutting back, the Miami Herald has been reaping the rewards of increased investment in its video content. Last year, MiamiHerald.com saw about a 25 percent growth in video traffic, making it the second biggest traffic driver behind articles.
They found over a period of study of six years that the most popular videos were sports and breaking news. These were already strong points at the Herald but with further investment and improvement they were able to build up a loyal audience.
The Herald uploads on average 60 to 80 videos a month and has partnered with Miami TV stations including WSFL-TV and CBS 4 in Miami to try to extend its reach. They share content with WSFL and cross promote content with CBS 4 which helps to increase the site’s traffic. The Herald also posts many of its videos to YouTube where they can get thousands more hits than on MiamiHerald.com and thus further increase it’s reach.
So if more newspapers could follow the Herald’s example of investing more in video then perhaps they too would experience similar success and not have to cut back on a vital component of news.
Below is a video from the Miami Herald, which I believe illustrates well what they are trying to provide: breaking news of local interest. It also shows the advantage of using video over simply just print, seeing pictures of the dogs elicits more emotion in us and gets us to engage more fully with the story than just an article could.