Yesterday’s Television, Today’s Online, Tomorrow’s Disposable NewsPosted: March 31, 2011
Last year’s Leaders debate attracted 4.1 million viewers across Sky News, BBC News Channel and Sky3, but online streams only attracted 300,000 viewers. And yet, during the festive period there, 145 million web surfers checked in at Hotel BBC iPlayer! With youtube hosting 93 online news channels, why are we still turning on the box?
In this digital age, are we still dragging our feet across the analogue field of television, or do news junkies keep up to date via online videos? Nick Kwek investigates…
Zoe Morris watches mainly music videos online and would only choose to watch news online if there was a big story already established to follow. Not exactly one for online breaking news.
Josh Cheesman relies on youtube for amusing videos and subscribes to feeds and forums for updates. He feels news feeds are best watched on the official BBC and Sky News websites. A trusted news website suits him best.
Siobhan Schwartzberg chooses to look up youtube for individual speeches, or special packages. She wouldn’t log onto the BBC website for individual news packages, but rather prefers watching entire news programs. – something perhaps more comfortably done via television.
AH! Sorry about the lighting Tony. Alas, a peril of mobile shooting! Tony relies on BOTH television and the internet: the BBC website and Yahoo are his poison of choice for current affairs news feeds.
Okay, so these participants are hardly a broad spectrum of our society, but they are genuine case studies and they do give us various opinions about watching news online. Surprisingly, only Josh regularly watches news online as a principal source for his current affairs, but this is not so shocking when we bear in mind the statistics. Check this out, as shown by a BBC conducted study:
Only 1 in 10 people say they watch online video once a week, with a whopping 67% saying that they “NEVER and CANNOT conceive watching online TV in the future”! But, it appears as if they may not have a choice in the matter, with advertisers steadily spending billions online rather than television. Since 2007 in fact, there has been a fall in the number of television viewers and a marked rise in the number of viewers online:
The obvious advantage for watching content online is that you can watch it any time you wish; day or night, you can still access the same material broadcast via television earlier that day or indeed before it is broadcast. You can watch it for as long as you like, there is always a pause button, and you can go back and watch it as many times as you wish. But whilst it may be a good thing that people are keeping up to date online at various instances throughout the day, is this not impinging on the quality of the news uploaded, and are we appreciating and taking it in as much as we should, knowing full well that disposable news is at our fingertips?!
by NICK KWEK