BBC Football video content finds the back of the net as SkySports.com is shown the red cardPosted: April 1, 2011
Every morning the first thing I do when I wake up is open my laptop and go straight to the BBC Football website. There I can get all the news of the day and the latest gossip and transfer rumours in the world of football. Now I am a massive football fan, I watch games from all over Europe and not just the big three leagues either. However my main obsession is with the English Premier League and for this in my opinion the coverage on BBC Sport is second to none. It may not have as many new articles every day and updated as regularly as Skysports.com but the quality is far superior.
Nowhere is this more obvious than in a comparison between the two websites’ video content. You would think with the massive money Sky pays to have the rights to Premier League football that their video content would be second to none but this isn’t the case.
Firstly with a much simpler, less cluttered and user friendly website, the videos on BBC Sport, all separately listed immediately grab your attention and you click on them. However with Sky Sports, all the video is in one window that shows you a freeze frame of one video for a few seconds before rolling to the next one. This means you have to wait to see screen shots of all the latest videos until you see one that interests you.
These days people don’t want to waste time sifting through everything available to get the content they want. They want to be able to overview it all and pick out their favourites.
Another bone of contention for me with Skysports.com is the bloody adverts on every single video! These are not just short 20-30 second adverts but usually a minute and twenty seconds long. That’s just plain ridiculous! I realize they must make money through advertising but must they really put an advert of over a minute on every video? I mean who even watches these adverts? If I click on a video and it has an advert before it I will usually just click away immediately. I will only stick with it if it’s a video I really want to see but then I will just mute the computer and look at another page until it’s finished. For me this is something Skysports.com really need to sort out, whether it’s feasible to move them elsewhere or cut them to less than twenty seconds I don’t know, but I do know that nobody clicks on a video to watch an advert.
What makes the BBC football video content so good is that it offers different types of video. For example the vast majority of video content on Skysports.com is mainly interviews with players and managers, and their press conferences. However on BBC they are more imaginative and offer a much wider variety of content.
Firstly what I really enjoy is Football Focus extra bits that lead up to the main programme on the weekend that often go behind the scenes at a football club and have expert opinion from their pundits. Moreover they try things out of the ordinary such as having David Cameron, Idris Elba and Kobe Bryant amongst others predicting the results of the weekend’s fixtures. (If you follow these links, you can see their predictions for yourself.)
Now don’t get me wrong, Sky Sports offers brilliant football coverage on TELEVISION. But they still have a lot to learn when it comes to online video, and they could do worse than taking a few tips from the Beeb.
UPDATE – After writing this blog and trying to embed my favourite BBC football videos on here, I found that the BBC won’t let you do that. Looks like their not so great after all! I was only able to embed the video above as it was on YouTube. It does illustrate my point quite well though; the BBC doing something different by taking us behind the scenes of one of Germany’s lesser well known clubs, Hoffenheim. However Skysports.com do let you embed their videos, it’s just a shame nobody would want to!