According to a study of 100 US newspapers undertaken by the Associated Press, a large number of them are cutting back on video and video journalists. As the current financial climate continues to bite hard at newspapers, it is often the video that is first to go.
Kevin Roach, Director of US Broadcast News at AP led and the study and found that financial reasons were often the main factor in the decision to cutback but he wouldn’t disclose the specific findings of the study.
He is of the opinion that newspapers should stick with their online video content as he believes it provides an important part of editorial output. He also thinks that there are new opportunities emerging for these newspapers in how people consume their content, e.g. through social media and new devices such as tablets.
He suggests papers must publish breaking news of local interest quickly in order for their videos to be effective. With the change to the web that social media has brought, getting news up quickly is essential.
Below is Beet TV’s interview with Kevin Roach.
However as others have been cutting back, the Miami Herald has been reaping the rewards of increased investment in its video content. Last year, MiamiHerald.com saw about a 25 percent growth in video traffic, making it the second biggest traffic driver behind articles.
They found over a period of study of six years that the most popular videos were sports and breaking news. These were already strong points at the Herald but with further investment and improvement they were able to build up a loyal audience.
The Herald uploads on average 60 to 80 videos a month and has partnered with Miami TV stations including WSFL-TV and CBS 4 in Miami to try to extend its reach. They share content with WSFL and cross promote content with CBS 4 which helps to increase the site’s traffic. The Herald also posts many of its videos to YouTube where they can get thousands more hits than on MiamiHerald.com and thus further increase it’s reach.
So if more newspapers could follow the Herald’s example of investing more in video then perhaps they too would experience similar success and not have to cut back on a vital component of news.
Below is a video from the Miami Herald, which I believe illustrates well what they are trying to provide: breaking news of local interest. It also shows the advantage of using video over simply just print, seeing pictures of the dogs elicits more emotion in us and gets us to engage more fully with the story than just an article could.
Just last month renowned online video blog Beet.TV hosted a summit on exploration into online video at the Washington Post. Beet TV focuses on the emergence of online video and its impact on industry and society and is generally recognized as the first business oriented video blog.
The panel at the summit included representatives from various respected news organizations including The New York Times, The Washington Post, msnbc.com, The Associated Press, CNN.com, Yahoo, CBS.com and others. The summit focused on how these associations used their online video to best effect and how they encouraged more viewers and hits. Here are some of my picks of the best tips that these online video connoisseurs had to offer.
Chris Cillizza of the Washington Post believes it’s important to do all you can to engage new viewers. Whether it’s Twitter, video journalism or print articles, it all helps to build up your network. Cillizza also had a warning to politicians, now that online services such as Twitter and YouTube reach the same audience as traditional media, production levels must remain high.
Steve King, also of The Washington Post advises syndicating your video both on and offline in order to expand your audience. For example at the Washington Post, video content is posted on Yahoo! as well as their own site. He sees the future of the whole of the business of the Washington Post to be in delivering video content that is exclusive to the newspaper. For example during the 2010 US mid term elections, the Washington Post hosted an Election Day twittercast with Chris Cillizza delivering the latest news and views from the polls.
Ann Derry the editorial director of video and television for the New York Times says their tactic has always been to, “be organic with the journalism and have the video come out of the journalism we are doing.” She also believes that integration of video into online articles is vital for higher views.
Yahoo! Video expert, Anna Robertson, argued why not broadcasting live but showcasing shorter clips works better with the shorter attention spans of online viewers. Ann Derry agrees with this saying unless there is a compelling reason for the video to be live, it shouldn’t be.
Kevin Roach of The Associated Press has found raw video to be the most successful with younger viewers because it is new and different from their parent’s TV news. However this is does not mean abandon making your neatly edited news type packages just yet as Stokes Young of MSNBC.com says they have had higher views in more explanatory, scripted news videos.
The panel also had lots of tips on how to actually get your video watched online. Anna Robertson says social media is very important, especially including embed codes to stream inline on Facebook or Twitter and allowing for easy referrals (like “click-to-share” links and embeds). According to Kevin Roach, 40% of AP’s streams from YouTube come from embedded streams in social media networks. Also search is one of the most important factors including having as many tags as possible that are relevant in order to maximize your content’s reach.
Watching the summit certainly expanded my thought processes in regard to online video and its potentials. Why not check out the video of summit for yourself here.
And here is the second half of the summit:
By Yianni Meleagros
First I was lucky enough to speak to Guardian Commentator Tom Rogan and now I found out all about the online video plans at Austrian’s newspaper Oesterreich.
Jennifer Fellner is an editor for online content and social media at oe24.at (Oesterreich’s online paper), one of Austria’s biggest daily newspapers and online papers. I wanted to know what oe24.at are doing to expand their online video content.
oe24.at’s video portal is extremely big compared to other news websites in Austria. The videos are, either, bought from news agencies, such as Reuters or AP, produced by their video editors, or bought from citizen journalists. Their video coverage in Japan and the Fukushima crisis originated from citizen journalists for example. According to Jennifer, all of their natural disaster coverage and major accidents and other time sensitive stories, are written with the help of videos from their readers. “We could not do what we do without our readers”.
On a regular day oe24.at will upload 20 – 25 videos to keep readers coming back. Jennifer says updating information is key for viewer hits. In the past weeks, with Japan, Libya, and Bahrain these numbers sometimes doubled. “You can’t put an exact number on our videos”.
I want to know what kind of hits their videos get by their viewers and she tells me it always depends on the story. Successful stories get as many as 25,000 hit whereas low video numbers get only around 3,000 hits.
The most important aspect to their online video success is the time that the videos are uploaded. All videos, at least concerning the biggest news stories, have to be up by noon every day. This is because their biggest traffic on the website is between 12 – 14 pm. “Our users watch the videos in their lunch break and always have to be able to find the newest versions”.
A lot is planned for the next couple of months at oe24.at. The most prominent editors at the news giant will soon get their own channels, and here they will talk about the interviews they did and analyse the main news story of the week (like a Vlog). At first these channels will only be in politics, society and life-style and sport but eventually every category will have a video editor with their own channel.
I read a lot of German news and always check oe24.at for their video content. If you understand German you should definitely check them out. It will be interesting to see what kind of videos their editors will upload once they have set up their own channels and what the traffic numbers say then.
There’s no doubt that newspapers are producing an ever-increasing amount of online videos for their readers. So I decided to take a look at what they make their videos about.
I’ve spent the last week (4 – 11 March) following the output of four internationally renowned papers to see exactly what they’ve been covering.
In order to make this a more manageable and effective task, I have only been looking at the videos filed under ‘World’ or ‘International’ news. That said, this has involved me watching close to a hundred online video reports.
I chose The Guardian, The Financial Times, The New York Times and The Sydney Morning Herald. These four are particularly prolific when it comes to online video output and I felt that covering newspapers from three continents would provide a sufficient geographical spread.
Rather than analysing each video or common theme in boring detail, I thought it would be more interesting to display each paper’s output using a new tool that I learnt this week – that of word clouding.
To do this, I took the descriptions and tags from every video for each website over the last week. I then put this into a word cloud creater – I used both Wordle and Many Eyes. Let me know what you think.
The news this week was dominated by Libya, but as the results for the Guardian demonstrate, the earthquake and tsunami in Japan came to dominate the agenda by the end of the week.
Interestingly, the FT’s focus seemed to be more on arts than anything else. But Libya and Japan were also covered.
The SMH seemed a bit slow on the uptake following the tsunami in Japan, despite sourcing most of its video from APTN.
The NYT covered the widest variety of topics, but Libya and Gaddafi still dominated its world news output for the week.