First I was lucky enough to speak to Guardian Commentator Tom Rogan and now I found out all about the online video plans at Austrian’s newspaper Oesterreich.
Jennifer Fellner is an editor for online content and social media at oe24.at (Oesterreich’s online paper), one of Austria’s biggest daily newspapers and online papers. I wanted to know what oe24.at are doing to expand their online video content.
oe24.at’s video portal is extremely big compared to other news websites in Austria. The videos are, either, bought from news agencies, such as Reuters or AP, produced by their video editors, or bought from citizen journalists. Their video coverage in Japan and the Fukushima crisis originated from citizen journalists for example. According to Jennifer, all of their natural disaster coverage and major accidents and other time sensitive stories, are written with the help of videos from their readers. “We could not do what we do without our readers”.
On a regular day oe24.at will upload 20 – 25 videos to keep readers coming back. Jennifer says updating information is key for viewer hits. In the past weeks, with Japan, Libya, and Bahrain these numbers sometimes doubled. “You can’t put an exact number on our videos”.
I want to know what kind of hits their videos get by their viewers and she tells me it always depends on the story. Successful stories get as many as 25,000 hit whereas low video numbers get only around 3,000 hits.
The most important aspect to their online video success is the time that the videos are uploaded. All videos, at least concerning the biggest news stories, have to be up by noon every day. This is because their biggest traffic on the website is between 12 – 14 pm. “Our users watch the videos in their lunch break and always have to be able to find the newest versions”.
A lot is planned for the next couple of months at oe24.at. The most prominent editors at the news giant will soon get their own channels, and here they will talk about the interviews they did and analyse the main news story of the week (like a Vlog). At first these channels will only be in politics, society and life-style and sport but eventually every category will have a video editor with their own channel.
I read a lot of German news and always check oe24.at for their video content. If you understand German you should definitely check them out. It will be interesting to see what kind of videos their editors will upload once they have set up their own channels and what the traffic numbers say then.